15th August, 2022

Author: Preeti Sharma (Content Writer)

Tanvi Chowdhri, a Mechanical engineering graduate from Carnegie Mellon University who worked as an investment banker with Wall Street is always passionate and crazy for food experiments and interested in food related businesses. Tanvi grew up in an entrepreneurial family and innovations are in her DNA. She believes that food is an important part of culture and conversation in Kolkata, but never considered it as a career option. Tanvi Chowdhri was in New York when she began exploring the kitchens of world-renowned award-winning Michelin chefs. She was in complete mindset to change her profession and identify potential. Tanvi wanted her brand to be distinct, approachable and affordable with a sense of comfort that people can connect easily; it's not intimidating, and makes everyone happy- As Tanvi Chowdhri told to The HULAHUL Times.

Tanvi feels more inclined towards food after spending time in the chef's kitchen. "Usually people wait for weekends to soothe," she says, "but for me, it was the absolute time to discover about my passion, it was very intriguing and participating”. Tanvi wanted ice cream as a meal experience for consumers, so according to the ROI strategy and Business Model, it appears to be the most lucrative idea at that moment, and that's how the research towards the Papa Cream Ice cream was undertaken. The inspiration for the name Papa cream originated from the fact that the label should have a comforting and strong level of reliability of linking a connection with family.

Tanvi Chowdhri, at the age of 26 years, decided to return to India in 2015 to add value to start something in the food industry, and that's how Papa Cream Ice Cream was born with the idea of bringing world class experimental ice creams in India. The first appearance is at Church Gate in Mumbai. They began well with retail business and later expanded into FMCG to make it more accessible. In early 2019, Papa Cream exited store operations to focus on distribution and manufacturing. The goal was to be approachable to everyone, but with a different taste and presentation than the existing competitors. She has always wished to try new things with her product line, and she is still exploring with the flavors and presentation of Papa cream ice cream, and with each ice cream they end up serving a placard that tells smile.

The mission of Papa Cream Ice Cream is to provide gourmet ice cream to the masses. At the time, the plant-based movement had just begun in India, as it had in the West, and a number of initiatives and breakthroughs were taking place, with people noticing they were lactose intolerant and health care professionals recommending vegan diets for patients, also people's love for animals urging them to be vegan, and some people being curious and wanting to try this new form of consciousness. Papa Cream has developed their brand in the Vegan space as well, receiving awards from PETA for the best vegan ice cream and the Times of India Women Entrepreneur award in the food category. Tanvi believes that the true rewards come from customer retention.

Papa cream ice cream has leaped into what they actually originated into extravagant ice cream in which the perception is much evident that we would want to accomplish everything under the realm of ice cream and with vegan they have provided many options to the consumer. Papa Cream has maintained its market demand and formed itself as a viable name in the world of ice cream. Furthermore, with the shifts in supply demographics in the country where individuals were constantly striving and wanted to experience new things, Papa cream has created their space with its varieties and experiments.

"Rome was not built in a day," and Tanvi is no exception. Tanvi, having worked and studied in the United States, which was significantly different from Indian working environment, and faced numerous obstacles, whether it was employing staff or handling with legal authorities and retention in the industry, attempting to make everybody comprehend the idea of Papa Cream Ice Cream, the entire dynamic has evolved. She began with a rented one-room flat and two employees. Tanvi, on the other hand, saw all of the difficulties as part of the learning. She never enjoyed adulation because there was so much pressure going on behind the scenes for the first 3-4 years. "She feels that now Papa cream has grown in as a big family and stands with some experience that she was leveraging, and the ground work is recouping its rewards, although there is a considerable distance to go and she has thoroughly enjoyed this over the last couple of years. Tanvi Chowdhri is an academy for those who wants to follow their devotion She achieved the landmark, laid the foundation from a rented flat to a larger manufacturing unit, glancing to make a significant leap, it all occurred by way of squeezing in and financial responsibilities by the expansion that has occurred on a larger scale. Tanvi Chowdhri thinks that having scarce resources forces you to be creative in order to reach your goals and overcome obstacles. In 2022, Papa Cream Ice Cream has existence in 30 cities throughout India, as well as established the export markets to the UAE and Dubai.

Tanvi never has positioned anyone up as a mentor for her career; instead, she took inspiration from her surroundings and gets to know from the roles they perform in their daily life, which is very important for the new generation of entrepreneurs. Entrepreneurs also accomplish their bottom lines by adding values and generating an ethos that they will be grateful of one day.